INTUQueued from the May 25, 2026 S&P 500 market-cap snapshot ranks 101-125.

Intuit

Intuit develops financial software for tax preparation, accounting, personal finance, and small businesses.

CompaniesMarketCap Product analyses

Metadata

Where this company sits

Ticker: INTU
Rank snapshot: ≈ 101
Sector: Information Technology
Industry: Software & Cloud Platforms
Region: United States
Index: S&P 500 · Top 125 by market cap

Metrics

Scoring view

Every metric is paired with a short rationale. The numbers are deliberate, not divine.

Moat

84.0/10

TurboTax and QuickBooks combine large installed bases, compliance complexity, recurring workflows, brand trust, and ecosystem integrations, creating meaningful switching costs even though the software primitives are reproducible.

Decentralizability

57.0/10

Accounting ledgers, invoices, tax calculations, and payment records can be implemented with open software and protocols, but regulated filing, payroll compliance, support, fraud prevention, and bank connectivity reduce near-term decentralization.

Profitability

76.0/10

Intuit reported strong fiscal 2025 profitability, with software gross margins and recurring small-business revenue supporting high operating leverage.

Price / Earnings

31.5x

Recent market-data snapshots place Intuit at a premium earnings multiple consistent with a durable software franchise; exact daily P/E fluctuates with share price and trailing earnings.

Market cap

$174.0B

CompaniesMarketCap listed Intuit in the large-cap software cohort around the May 2026 S&P 500 top-125 snapshot; market capitalization should be treated as point-in-time market data.

Freed-up capital potential

$0.0

Derived from market cap, moat resistance, decentralizability, and profitability. It is a directional estimate of value capture that could come under pressure if open alternatives compound.

Narrative

Why the company matters

A short editorial overview plus the current thesis on moat strength and decentralization pressure.

Business mix

Intuit's core franchises are TurboTax for consumer tax preparation and QuickBooks for small-business accounting, payroll, payments, and financial operations.

The company also operates Credit Karma and Mailchimp, but the registry focus for this refresh is the tax and small-business financial software moat represented by TurboTax and QuickBooks.

Competitive position

Intuit benefits from tax-code complexity, customer data continuity, accountant familiarity, payroll and payment workflows, and a large installed base of consumers and small businesses.

Its moat is software-led rather than infrastructure-heavy, which makes it attractive financially but also leaves portions of the workload technically replicable by open-source accounting software, public tax filing systems, and interoperable payment rails.

Moat reading

Intuit's moat is strongest where regulation, historical data, workflow habit, accountant adoption, payroll compliance, and bundled financial services create switching costs. TurboTax monetizes a complicated annual filing workflow, while QuickBooks sits inside recurring small-business bookkeeping, invoicing, payroll, and payment flows.

The moat is not based on exclusive access to computing infrastructure or impossible-to-reproduce software primitives. Its durability comes from trust, compliance coverage, distribution, integrations, and user inertia.

Decentralization reading

The underlying tasks are structurally decentralizable: tax rules can be expressed as auditable computation, accounting ledgers can be local-first or self-hosted, and invoices and payments can move over open protocols. The hard part is not basic software replication but maintaining compliance, support, fraud controls, bank integrations, and user confidence.

Open-source accounting packages are already plausible for capable users and small firms. Tax filing is more constrained because official submission channels, jurisdictional rules, and liability concerns limit what community software can safely replace without public-sector or protocol-level support.

Products

Where the moat actually touches users

These pages zoom into the products and services that matter most to each company, the alternatives already nibbling at them, and 3 structured disruption concepts across the current product set.

3 disruption concepts tracked0 documented exceptions

TurboTax

Consumer tax preparation software

1 concept

TurboTax helps U.S. consumers prepare and file federal and state income tax returns through guided consumer software and related assisted services.

Open analysis

QuickBooks

Small-business accounting software

2 concepts

QuickBooks provides accounting, invoicing, payments, payroll, expense tracking, and financial management software for small businesses and accountants.

Open analysis

Technology waves